Keeping everyone at the upcoming Commonwealth Games safe from the sun is the aim of the latest sponsorship signed this week.
Melbourne City has inked two three year deals, a partnership with online travel agency TripADeal and tyre company Nexen.
The Gold Coast Bulletin daily newspaper, published by News Corp Australia, has signed up as a sponsor for the Commonwealth Games in April.
The Melbourne Exhibition and Convention Centre will echo to the sound of the many guests and classes held during the popular Fitness Show in mid-October.
Top of the annual Roy Morgan support ladder for the NRL are the Brisbane Broncos, ahead of Melbourne Storm - although both have lost support from a year ago
No longer hungry and thirsty, Melbourne City has inked partnerships with Maccas and flavoured milk brand Big M.
According to research giant NPD, adidas has overtaken Nike's Jordan brand in the US, as retro basketball sales decline.
New apparel partner of the NBA, Nike, has launched uniforms for the defending champs, made of a fabric blend that includes polyester from recycled drink bottles.
After gaining royal assent yesterday, the Fair Work Amendment (Protecting Vulnerable Workers) Act 2017 has now come into effect.
A study in the the Pertanika Journal of Science and Technology displays technology where Smart mirrors serving as virtual shopping assistants can help customers quickly sort through clothing options and increase sales.
A new national community programme has been launched for school children by the National Basketball League with partner Kmart.
Victoria University, has partnered with Professional Footballers Australia to boost personal and professional development programmes.
Burger chain Hungry Jack's will return as a major partner for the Wast Coast Eagles from next season.
The Parramatta Eels have confirmed a three-year partnership with ISC, from the beginning of the 2018 NRL season.
Popular local beer XXXX has inked a deal as the official beer and cider of the Gold Coast 2018 Commonwealth Games. including pourage rights at the stadium bars, fans zones and hospitality areas.
Sport NSW has agreed a new partnership with Sports Camps Australia aimed at assisting sporting associations to grow their sport.
Are you one of the many in the sports industry with a great collection of memorabilia tucked away in the pool room?
Clubs across Victoria are urged to apply for grants to get women and girls playing sport with $400,000 from VicHealth up for grabs.
NRL and Carlton & United Breweries sign for another year as beer and cider partner for the Kangaroos and Jillaroos national rugby league teams.
The Australian Sports Technology Network is planning a technology trade mission to India and China in October.
Adidas is focussing its global marketing activity solely on six major cities: Shanghai, New York, London, Paris, Tokyo and Los Angeles.
The AFL claims its best season ever with around 6.5 million people going to matches during 2017.
Sydney lands its second JD Sports store with the Thursday opening of JD Sports at Westfield Miranda.
The Australian Retailers Association praises the NSW government in moving to legislate Boxing Day trade across all parts of the state after a two-year trial.
Adidas reports that online sales income globally grew by a massive 66 percent in the second quarter.